“The worst people to serve are the Poor people. Give them free, they think it’s a trap. Tell them it’s a small investment, they’ll say can’t earn much. Tell them to come in big, they’ll say no money. Tell them try new things, they’ll say no experience. Tell them it’s traditional business, they’ll say hard to do. Tell them it’s a new business model, they’ll say it’s MLM. Tell them to run a shop, they’ll say no freedom. Tell them run new business, they’ll say no expertise.”
– Jack MA
the bottom barrel market.
these are the groups of people who constantly whine and make excuses. They focus on the price & cost of your product and services, instead of the value of what they will get in return.
they like to complain all day and have no intention on improving their life.
and then there are the other group of people — the ideal clients — who DO want to improve themselves, and are willing to pay for value. they don’t care how much it costs, and they are willing to pay a lot of money, and do the hard work to get the results.
The red velvet rope policy is a concept introduced by Michael Port of Book Yourself Solid. it is the concept of only doing business with your most ideal clients — the ones who energize and inspire you. because when you work with clients you love, you’ll truly enjoy the work you’re doing; you’ll love every minute of it.
And when you love every minute of the work you do, you’ll do your best work.
We don’t want to do business with everyone. We only want to invite the right ones into our business.
but it takes courage to say “no” to the wrong people, and say “yes” to the right people. Because most business owners don’t want to turn down clients. they want to welcome all types of clients and not lose money.
but the sophisticated business owners are working with less clients, are charging premium price for their work, and are much more happier in their business.
who are your ideal clients?